Monday 26 May 2008

WinSun is up

You might think Sun Media would downplay positive ABC circulation figures during a contract dispute with 150 Winnipeg Sun employees, but that's not the case.

A Winnipeg Sun story today says circulation numbers for the six months ending March 31 are up "significantly" compared to the previous year.

The Audit Bureau of Circulations figures show paid average weekday circulation was 39,890 - up 4.89%, while the Winnipeg Free Press figures were up 1.06%, says the story.

The Winnipeg Sun weekend numbers were also up: Saturday, 37,993, up 3.5% and Sunday, 46,105, up 2.65%.

The story also says: Kevin Klein, Winnipeg Sun publisher and CEO, says the Sun's increased numbers reflect the commitment newspaper employees have made to providing an alternative voice in news, sports, and entertainment that otherwise wouldn't be heard in this market.

Excellent praise for employees and positive circulation figures, just in time for management and union conciliation talks.

TSF awaits the six-month ABC figures for the Toronto, Ottawa, Calgary and Edmonton Suns, which will be countdowns to the end of Sun Media's involvement with ABC.

Sun Media, Torstar and Transcontinental recently announced they are quitting U.S.-based ABC in favour of the Canadian Circulation Audit Board.

ABC figures for Toronto's four dailies for the six months ending March 31 are spotty.

Globe and Mail figures posted are: Monday to Friday average paid daily circulation - 312,713 and 385,703 on Saturday.

National Post figures are 199,402 weekdays and 209,595 on Saturdays

The Toronto Sun and Toronto Star figures haven't been posted.

The only ABC figures online for the Ottawa Sun are Weekdays - 49,504; Saturday - 41,754; Sunday - 46,534.

Changes from the same period in the previous year are not mentioned.

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